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Weleda sends open letter urging European commission to ban microplastics in beauty products

Weleda is spearheading an open letter to the European Commission urging them to ban microplastics in beauty products.

The German naturals brand said that it does not believe that the current legislation goes far enough and is unnecessarily lenient on brands that continue to use microplastics in production.

“We all deserve to live in an environment free of microplastics, whether on our beaches, in the air we breathe or in our products – especially when microplastics are not necessary,” Madhuri Prabhakar, Microplastics Campaigner at Plastic Soup Foundation. “Brands like Naïf, Weleda, Neals Yard, Laboratoire Léa Nature and Beauty Kitchen, who have signed this letter, are sending a clear message to EU Member States: alternatives to microplastics already exist. It is high time the rest of the cosmetics industry embrace those alternatives. There is no reason to delay the EU restriction any further or allow for excessively long transition periods.”

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Latest news from Packaging Innovations & Empack