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Mars Bar, Snickers and Milky Way transition to recyclable paper-based wrappers in Australia

Mars Wrigley has announced plans to transition a large part of its chocolate bar portfolio in Australia to a new paper-based packaging format that can be recycled via traditional kerbside recycling.

The shift to Amcor’s FSC-certified paper-based packaging will be seen on the company’s Mars Bar, Snickers and Milky Way products as of April 2023.

Mars

The packaging is reportedly widely recyclable through comingled recycling bins and paper/cardboard recycling bins across Australia, enabling consumers to recycle the packaging via their kerbside recycling bin.

The pack is not, however, completely plastic-free. Regarding its composition, a representative from Mars Wrigley told PKN: “Our paper-based packaging is made up of 86 percent paper, a thin plastic barrier to ensure the quality and freshness of the product is maintained, seals and inks for labelling. While the packaging features a very thin plastic barrier, it remains able to be recycled via kerbside recycling as validated by APCO’s PREP tool.”

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