FIFA World Cup: Coca-Cola launches 100% recycled PET bottles to promote Qatari recycling

Tolga Cebe, vice president and general manager Middle East, The Coca‑Cola Company, says: “Piloting the 100% rPET bottles for our Coca‑Cola, Sprite and Fanta beverages and Arwa water during the tournament marks a major milestone for our operations in the region.”

“It is an important step toward our global World Without Waste ambition to collect and recycle a bottle or can for every one sold by 2030. For Coca‑Cola Middle East, this is part of a journey, and we aim to continue to champion waste collection projects and minimize our impact through local partnerships and initiatives.”